Digital Transformation is buzzword that are being used very often these days. Many believe it is being overused in the tech industry. And Tech Industry has been a renowned buzzword generator and it has become meaningless or less important to many.

Therefore, it is imperative for us to explain what it means and how you can harness the potential to take your business to the next level.

Digital Transformation means Business Transformation. In this era, Digital Transformation will not only help your business to survive but thrive. Digital Transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation. Entrepreneurs and Business Leaders of organization of different sizes should be re-aligning their business strategic objectives to improve customer engagement, employee empowerment for better productivity, optimize their operations, and possibly transform their product and services to meet the digital reality that will guarantee better performance.


Technology is not transformative; people and strategy are transformative. Every organizations, is always looking for how to make impact in the society. Be it governmental, NGO, corporate entity, both financial and non-financial goal can be achieved faster with the right Digital and Business Transformation Agenda. It should be a journey with measurable metrics, not activities without clearly defined goal.

A lot of organizations of different sizes have been disrupted in last 10 years and more are still going be disrupted in the coming years in Nigeria, West Africa and across the globe. Would you rather transform or become extinct?

What’s all the fuss about

A lot of benefits have been attributed to Digital Transformation by many. This is arguable, as a lot of Digital Transformation has failed due to obvious but surprising reasons. In this video, we would like to mention few of these benefits.

Cost Optimization: Organizations have been able to optimize their cost using digital technologies well aligned with their business strategy and objective. This means increased total cost with exponential revenue thereby leaving unit cost reduced.

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Written by Segun Akande T.
Trainer | Mentor | Entrepreneur
Experienced in Management, Digital
Technologies and Sales Leadership for
Digital and Business Transformation in
Africa and UK
March 10, 2021

     Other topics by Olusegun

  •    Threat Hunting
  •    Digital Culture in Nigeria
  •    S.M.A.R.T Investment in Digital
  •    Digital Culture: An Enabler for
       Transformational Sales Experience
  •    Digital Culture: Road Map to a
       Sustainable Performance Engine
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